Inadvertently, far too many accountants run their practices inefficiently. They dislike change and procrastinate over taking important action.

In an ideal world, your waking hours should be fairly divided between running your Accountancy Practice and enjoy spending quality time with your family, your friends and on your health. (By health, I mean keeping active and fit, pursuing interests, and keeping your mind on things outside work).

Sadly, the reality for many is that work is all-consuming. You take on ever more clients who expect you to be at their beck and call but, however hard you work, show little if any appreciation.

Each morning, you arrive in your office with a plan: to cross just 10 items off your to-do list by the end of the day. But, each evening, you’re lucky if you’ve ticked off six. The phone hasn’t stopped ringing, clients have bent your ear and your email inbox has been crazy.

Your employees often bring more problems than solutions and you always have to double-check their work because it’s simply not to the standard you’d like.

There are legislation changes and the endless new technologies to get to grips with. For many people, it’s simply overwhelming.

All in all, the money isn’t great either – especially when you consider how much time you put in. Worse, you’re often challenged on fees and negotiated down. And even when you’ve won the work, the clients go on to dispute the cost of every piece of additional work you do for them as they “assumed it was part of the package!” 

Most importantly, the result of all this is that what should be an exciting, enjoyable and emotionally rewarding experience – having your own business – isn’t.

One of the saddest parts of Shane Lukas's work is hearing just how many of the accountants he speaks to deeply regret missing out on important times with their children as they’ve grown up or their life partner as the relationship has died. Their pain, as they acknowledge that they’ll never get those opportunities again, never gets any easier to bear.

In all the scenarios outlined above, the accountants have exceeded their working capacity by far – and yet it’s an inefficient capacity.

There is a better way.  If any of this has resonated with you, this course is a must attend. You'll discover the steps needed to establish an efficient capacity; one that will enable you to work a fraction of the hours you currently do, whilst earning significantly more. Not only that, but you’ll be working with fantastic clients who both respect and appreciate you; clients who know they’re getting a great service and are happy to pay a premium for it.

Now, what about those for whom none of the above has resonated so far, because you’re working a manageable amount of hours and taking home a reasonable income? No doubt you’re asking yourself, “Why change?”

The answer is: Because the world around you is changing.

Firstly, there’s that ever growing number of ‘cheap accountants’ to compete with.

Then there are the advancements in technology.

Many business owners, for example, already think you simply click a button and – voilà! – finalised accounts appear. That may not be the case just yet, but in reality how long will it be before it is? – it’s nearer than you dare to think.

The practice of the future then is one that will be happy for computers to crunch the numbers, while the role of the accountant will be directly client facing. In other words, your role will be to sit with clients and to go through the real-time data with them: identifying strengths and weaknesses, producing trends and forecasts, and carrying out ‘what if’ exercises to examine the ways in which their businesses could be improved.

There are software tools out there designed to help you identify and deliver advisory solutions but the reality is that the tools aren't enough.  You need confidence, you need the right approach, you need to understand how to deliver powerful advisory solutions that clients will gladly pay premium fees for.