Help UK accountants move from compliance to profit improvement. In return, your brand gains trust, reach and meaningful, long-term visibility.
Join us in leading the future proofing of the profession
Join us in leading the future proofing of the profession
Profit Improvement Coach Certification
Sponsorship
Profit Improvement Coach Certification
Sponsorship
Sponsorship
You're invited to be a
non-financial sponsor
non-financial sponsor
We’re not asking for money — we’re asking for your collaboration to inform accountants about vital training in a way that positions you as their hero.
Together we can future-proof their skills so they make a bigger difference to clients and are valued, not seen as a commodity.
In return, your brand is the one that made it happen — with exclusivity and lasting visibility.
The Challenge Accountants Face
The Challenge Accountants Face
For years, accountants have been told to become "business advisors" - but this creates a dangerous dilemma.
Advisory work carries risk, potential liability, and sits outside their traditional expertise. Meanwhile, AI and automation are rapidly eroding compliance fees, leaving many firms trapped between a dying model and a future they don't feel qualified to embrace.
They're already having valuable growth conversations with clients but lack the confidence, frameworks and credentials to charge for them. Many invest in sophisticated advisory software hoping for a solution, only to watch these tools gather dust.
Advisory work carries risk, potential liability, and sits outside their traditional expertise. Meanwhile, AI and automation are rapidly eroding compliance fees, leaving many firms trapped between a dying model and a future they don't feel qualified to embrace.
They're already having valuable growth conversations with clients but lack the confidence, frameworks and credentials to charge for them. Many invest in sophisticated advisory software hoping for a solution, only to watch these tools gather dust.
The Advisory Trap - "Business advisor" sounds risky, creates liability concerns, and feels outside their remit
The Software Graveyard - Subscribing to advisory tools that promise insights, but without coaching skills to deliver value, they go unused and get cancelled
Giving Value Away - Already providing profitable insights in client meetings but not charging for them
Imposter Syndrome - 73% feel unqualified to discuss business growth despite having all the skills needed
Credibility Crisis - Without certification or frameworks, they don't feel authorised to have growth conversations
The AI Threat - Compliance fees racing to the bottom as software automates traditional services
Risk-Averse Nature - As high-C personalities, accountants need structure, processes and permission to change
Industry Expert Myth - Believing they must understand each client's industry deeply before offering guidance, paralysing progress
Reasons to sponsor
Sponsorship Exclusivity
Sponsorship Exclusivity
We're limiting the sponsorship to only 1 of each of the following.
Governing Body
Governing Body
Software provider
Software provider
Outsourcing Agency
Outsourcing Agency
What our customers are saying...
What our customers are saying...
arrow_drop_down_circle
Divider Text
★★★★★
★★★★★
“I thought I knew this area, but the certification opened my eyes. The frameworks made it easy to turn numbers into focused questions and real actions. I left clear on what to do next with clients.”
Rose Clarke, Charisma Accountants
★★★★★
★★★★★
"The structure and pace were spot on. I could see exactly how to run sessions, what to ask, and how to keep clients accountable. It’s practical and I’m confident using it straight away."
Bimal Gharti, Grant Jones Accountants
★★★★★
★★★★★
“I was engaged throughout — 10/10 for clear guidance. This showed me how to help clients think for themselves and still link it back to the numbers. It also gave me a simple process to sell the service.”
Neel Shah, Ashford Accountants
★★★★★
★★★★★
“No-nonsense and very relevant. The coaching drills and feedback made a big difference. I left with tools I can use and a plan to offer paid sessions without getting stuck.”
Amy Lednor, Lednor Accountants
★★★★★
★★★★★
“Great team and resources. I liked how the content balanced technique with real examples. I’m already mapping where coaching fits in our services and how we’ll present it to clients.”
Libby Berg, Iceberg Accountants
★★★★★
★★★★★
“Transformative. The frameworks are clear, the practice is hands-on, and the focus on values kept it human. I now feel ready to guide clients and protect my time at the same time.”
Marelize Bott, AddWorth Accountancy
arrow_drop_down_circle
Divider Text
Sponsoring options
Sponsoring options
Silver
Silver
Entry level
What you get
What you get
check
Logo on slides, workbook and landing page
check
Thank‑you at opening and closing
check
Social mentions
settings
Divider Text
Your contribution
Your contribution
check
Send 1 email to your complete list
check
1 social post pre‑event
Platinum
Platinum
Premium partner
What you get
What you get
check
All Gold benefits
check
30 mins Speaking slot (streamed or physically present)
check
Co‑branded case study or post‑event insight report
check
Logo in testimonial videos
check
Invite to private roundtable with delegates + AVN
settings
Divider Text
Your contribution
Your contribution
check
3 dedicated emails - 2 weeks apart.
check
Pre / during / post social posts
check
Member portal or in‑app feature (where relevant)
check
Co‑hosted webinar or live Q&A
check
Offer your audience £300 off (from £1,297 to £997 + VAT) via your unique code/link.
- They win: 3‑figure price point feels easier to act on.
- You win: Goodwill and clear attribution.
- We win: More committed delegates who act on change.
Gold
Gold
Enhanced visibility
What you get
What you get
check
All Silver benefits
check
Feature in one co‑branded email
check
Logo on certificates
check
Short sponsor message in workbook
check
Pitch up to a 10 minute on your behalf by (You or by Shane) during the session using your script
settings
Divider Text
Your contribution
Your contribution
check
2 emails (2 weeks apart)
check
3–4 social posts
check
Newsletter or blog mention
Optional prestige add‑ons
Optional prestige add‑ons
Host at your venue
Host at your venue
Hosted by [You] at your venue* — welcome address by your key representative, photos and PR.
Budget at your discretion; minimum standards apply.*
Sponsor catering
Sponsor catering
“Catering provided by [You]* — recognition at every break, signage and mentions eg: “We looked after you today.”
Budget at your discretion; minimum standards apply.*
Branded Essentials Goodie bag
Branded Essentials Goodie bag
Attendees leave with a refreshments goodie bag (water, crisps, snack).
These could be in your branded bag, complemented with your branded pens, coasters, product brochures.
* minimum standards note: Room for 30–50 with cabaret layout; HD projector/large screen, HDMI + sound; reliable Wi-Fi; PA system; tea/coffee on arrival + mid-morning/afternoon; lunch and evening meal with vegetarian/vegan/gluten-free options; water on tables; visible co-brand signage; on-site contact for AV/catering timings.
The audience
The audience
check_circle
Who they are
Who they are
account_circle
Owners, senior leaders, client managers of accounting firms
account_circle
Ready to move beyond pure compliance
account_circle
Invest in training that drives change
check_circle
Want they want
Want they want
check_circle
Work less. Earn more. Make a bigger difference.
check_circle
Confidence to run paid coaching sessions
check_circle
Tools, structure, and proof that it works
check_circle
Why they need this
Why they need this
Confidence & mindset
Skills & approaches
Structure & framework
Why coaching — not “advisory”
Why coaching — not “advisory”
“Advisory” is used by almost everyone. It doesn’t differentiate. Coaching does — because it’s not advice, it’s structured questions through the lens of the numbers.
What is coaching?
Based on Socrates' philosophy that the right questions can draw out the genius already within people, coaching is about unlocking your clients' own wisdom rather than providing them with answers.
Not about knowing answers - it's about asking the right questions
Clients already have the solutions inside them
Being a facilitator of discovery, not an advisor
Questions unlock insights they can't see alone
People act on their own conclusions, not from advice
Challenge assumptions through powerful questioning
Be interested, not interesting
Impact
On the client
Empowered to act - It's their idea, so they own it and implement it
Complete clarity - Coached through the why, how and what of change
Freedom and growth - Work less, earn more, spend time with family
Breakthrough moments - Discover solutions they didn't know they had
Real transformation - Not just business improvement but life improvement
On the accountant
Make a profound difference - Without needing to be an industry expert
Premium fees gladly paid - Clients value transformation over advice
Fulfilling work - Help business owners get their lives back
Future-proofed - Deliver what AI never can - human connection and growth
Coaching helps business owners improve profits, simplify work and get their life back. Accountants stay in their strength — the numbers — while guiding change with structured conversations.
About the certification
About the certification
A practical, two‑day workshop with strict assessment. Built for accountants who want to become confident Profit Improvement Coaches.
Why profit is the focus
What clients expect: most business owners believe their accountant should help improve profit and pay less tax—so this lands well with clients.
Within the accountant’s remit: profit sits in the accounts and is driven by numbers/ratios (pricing, margins, debtor days, utilisation, etc.). That’s familiar territory.
Better business, better life: higher profit funds people and tools, removes inefficiency and frees the owner to work less and earn more.
Overview
Two days of focused learning and practice
Built around how accountants think: numbers first, actions next
Real role‑play, feedback and coaching drills
Strict evaluation before certification
What they learn
The science of transformational dialogue - questions that shift thinking and spark action
Proven conversation frameworks that create breakthrough moments
Deep listening skills - hearing what clients don't say out loud
Breaking through fear and resistance that blocks client progress
Turning good intentions into completed actions and real results
Finding the vital numbers that drive profit improvement
Outcomes
Attendees gain professional certification that gives them credibility to charge for growth conversations
They confidently convert compliance-only clients into £500-2,000/month coaching clients
Participants overcome imposter syndrome - knowing they're qualified to guide business transformation
They master repeatable frameworks that deliver consistent client breakthroughs
Attendees position themselves as Profit Improvement Coaches, not another generic advisor
They build a recurring revenue stream that transforms both their firm and their clients' lives
Who it's for
Owners and leaders of UK accounting firms.
Accountants ready to move beyond pure compliance.
Those who care about results and quality of life.
Assessment & certification
Rigorous competency assessment - attendees must demonstrate both knowledge retention and practical reasoning skills
Certification earned, not given - only awarded to those who meet professional standards (with retake opportunity if needed)
Meaningful credential - we protect the integrity of the certification by maintaining high standards, ensuring it carries real weight in the marketplace
Why collaborate with AVN?
Why collaborate with AVN?
Why This Matters to Us
My team and I are on a mission to create a globally recognised certification that changes how the world sees accountants.
This isn't about adding another qualification - it's about establishing a new breed of accountant who businesses can't afford to be without.
Profit Improvement Coaches won't be seen as compliance commodities but as vital catalysts for business transformation.
Every business owner deserves an accountant who can guide them to work less and earn more - and every accountant deserves to be valued for the profound difference they can make.
With 27 years' experience transforming over 6,000 accounting firms, we're uniquely positioned to make this vision reality.
This isn't about adding another qualification - it's about establishing a new breed of accountant who businesses can't afford to be without.
Profit Improvement Coaches won't be seen as compliance commodities but as vital catalysts for business transformation.
Every business owner deserves an accountant who can guide them to work less and earn more - and every accountant deserves to be valued for the profound difference they can make.
With 27 years' experience transforming over 6,000 accounting firms, we're uniquely positioned to make this vision reality.
Global Recognition - Building a certification that carries weight worldwide, like CPA or MBA
Shifting Perception - From number-crunchers to transformation partners every business needs
Protecting Standards - Rigorous assessment ensures only those who meet our standards carry the credential
Creating Movement - Not just training individuals but establishing a new professional category
Proven Impact - Our certified coaches typically add £50k+ annual revenue while reducing their working hours
Noble Purpose - When accountants thrive, their clients thrive, families reunite, and communities prosper
The Human Impact of Profit Improvement Coaching
For most business owners, their business is simply a means to an end - creating the life they want for themselves and their loved ones. When accountants develop the confidence to build deeper relationships with clients, they discover the real human stories behind the numbers. Here are just a few life-changing outcomes our certified coaches have facilitated:
Marriages Saved
We've seen divorces halted in their tracks when accountants discovered the root cause wasn't relationship failure but business stress. Long hours, constant worry and financial pressure were destroying marriages. Once understood, these accountants helped improve their clients' businesses, reducing hours and stress. Marriages were saved. In several cases, children now exist who otherwise wouldn't have been born.
We've seen divorces halted in their tracks when accountants discovered the root cause wasn't relationship failure but business stress. Long hours, constant worry and financial pressure were destroying marriages. Once understood, these accountants helped improve their clients' businesses, reducing hours and stress. Marriages were saved. In several cases, children now exist who otherwise wouldn't have been born.
Dreams Fulfilled
One accountant discovered through deeper conversations that their clients desperately wanted to adopt but couldn't - their house was too small and income insufficient to meet adoption criteria. Armed with this knowledge, the accountant helped transform the business performance, enabling the family to afford a larger home and demonstrate financial stability. Today, that adopted child has loving parents.
One accountant discovered through deeper conversations that their clients desperately wanted to adopt but couldn't - their house was too small and income insufficient to meet adoption criteria. Armed with this knowledge, the accountant helped transform the business performance, enabling the family to afford a larger home and demonstrate financial stability. Today, that adopted child has loving parents.
Children Protected
An accountant learned their client's autistic son was being severely bullied at school. The ideal solution was a specialist private school, but the business couldn't generate enough income. Understanding what was truly at stake, the accountant worked with the client to improve profitability dramatically. That child now thrives in an environment suited to their needs, and their parents sleep peacefully at night.
An accountant learned their client's autistic son was being severely bullied at school. The ideal solution was a specialist private school, but the business couldn't generate enough income. Understanding what was truly at stake, the accountant worked with the client to improve profitability dramatically. That child now thrives in an environment suited to their needs, and their parents sleep peacefully at night.
This is why Profit Improvement Coaching matters - it's never just about the numbers.
Immediate wins from the certification workshop
What accountants said as they left the room
What I Thought I Knew Was Just the Beginning
"I didn't know what to expect, but I've learned much more detail than I thought, in a great atmosphere. It will open your eyes to see what you thought you knew."
Charisma Accountants
My Hesitation Turned Into My Biggest Win
"I was hesitant about the coaching approach, but the structure and possibilities this course opened up were incredible. Whole new ideas and methods to add to your services."
Grant Jones Accountancy
Clients Now See Me as Their Profit Coach
"As an accountant we are not 'seen' as coaches by clients... but actually, clients could/would value our expertise when provided correctly. It helps many clients AND earns more fees for my practice."
Ashford & Partners
Concrete Frameworks That Actually Work
"Sometimes coaching can seem a little intangible and wishy-washy, but I found excellent concrete frameworks & guidelines. Workbooks, concrete examples, and tangible advice - INSIGHTFUL!"
Lednor Accounting
One Scroll Changed My Business Forever
"A LinkedIn post caught my attention and this event was TRANSFORMATIVE. Now I have certification for credibility and amazing content to grow client businesses."
AddWorth Accountancy
Nearly Let August Stop Me - So Glad I Didn't!
"August! I almost didn't attend, but the great thought processes & structures to use made it worthwhile. Great team @ AVN!"
Ilabore Accounting
Lasting results
Lasting results
What changed back at the firm.
★★★★★
★★★★★
240% turnover increase in under a year
AVN lifted me up to realise my full potential - now I help clients feel that same confidence in their decision-making.
My turnover increased by 240% from before I started. It's like employing a team member who brings in that income without the overhead.
Don't waste time - this works!
Mia Seymour, Aim High Accounts
★★★★★
★★★★★
Fees increased by 50% with new confidence
The transformation has been unbelievable. Our fees have increased by 30-50%, and we're no longer afraid of offering advisory services.
My personal and business confidence has soared.
Alan Grant, ACG Accounting Services
★★★★★
★★★★★
‘Clients now ask to sign up for more’
I shifted from compliance-focused meetings to asking 'How can we get your business where you want it to go?'
In my very next meeting, the client was so engaged they asked how to sign up for more services immediately.
It's transformed my client relationships and injected new energy into my practice.
David Rahman, DSR Accountants
Independent reviews
Independent reviews
Trusted by the profession.
Trusted by the profession.
Award-Winning Excellence
Shane Lukas - Recipient of the 2024 Top Educators Award from My-CPE (International CPD Accreditation Organisation) for outstanding educational contributions
27+
Years
Proven Track Record
Since 1998, we've refined our methodology through real-world application with thousands of accountants
6,000+
Trained
Accountants Transformed
Join a community of professionals who've successfully added coaching to their practice
100s+
Successes Captured
Proven Transformations
Real accountants achieving real results with our battle-tested frameworks